This is a particularly complex undertaking in the winter sports sector, as a large number of different tickets are involved and an unknown and variable size of seasonal lift owners must always be included. The application displays in real time the numbers of guests who have a lift ticket for the winter sports area on that day. With the business intelligence tool, the Weisse Arena Group can keep track of capacities and intervene in case of doubt. Usage Module in the Pricenow Business Intelligence Application However, in order to be able to make an appropriate allocation, a tool is needed that allows precise statements to be made about sales and their distribution. This was done in order to be able to adequately meet the challenges posed by COVID-19 and the associated restrictions, while still offering guests an optimal mountain experience. Thanks to this digital solution, winter sports enthusiasts also get to the mountain faster and more safely, because contact points are reduced to a minimum.As early as the start of the season in fall 2020, LAAX decided to introduce a quota system for half-day and day tickets. This is to prevent winter sports enthusiasts from arriving in the event of a quota only to be disappointed to find out at the bottom station that they can no longer get a ticket. One of these was to switch ticket sales for day and half-day tickets to online only. For this, the right precautions had to be taken in advance. Online sales and ticket allocation for a better mountain experienceįor the Weisse Arena Group, it was already clear in the summer months of 2020 that there may be self-imposed or cantonally prescribed capacity restrictions in the coming winter season. In order to offer a comprehensive but secure experience during COVID-19, the Weisse Arena Group has chosen Pricenow's Business Intelligence Tool. As a future shaper of the tourism industry, the destination LAAX relies on innovation and the continuous expansion of its digital offering to create real added value for its guests.